One Today- Poem Analysis Essay

Richard Blanco is a Cuban- American poet who was given the oppurunity to write an inaugaration poem for Barack Obama’s second swearing-in. He wrote a poem titled â€Å"One Today† that praised the good and unique things about the United States and also the everyday people who’s daily routines help to make America the proud country that it is. Blanco uses several rhetorical devices throughout â€Å"One Today†, more so in the first few stanzas. An example of figurative language he used was the repetition of certain words or similar words in order to create a flow within the poem. My face, your face, millions of faces in morning’s mirrors† is a line in the poem that best represents this. Blanco also uses personification to give a better description of the beauty that he is describing, such as â€Å"plum blush of dusk†. Another use of figurative language found in stanza four is the repetition of the word â€Å"hands† which he uses to represent the many hard-working hands of America and the things they do to contribute to the well-being of the country. The word choice in the poem is a big part of what I think ties the whole poem together, and creates a theme that carries through each stanza. As you read the poem you will notice the excessive use of the word â€Å"one† which is most often featured at the beginning of a stanza and followed by something that connects everyone in the country together. An example of this is the first line in the fourth stanza of the poem, which reads â€Å"One ground. Our ground, rooting us to every stalk of corn, every head of wheat sown by sweat and hands†¦ . Another example is the use of words that represent movement. â€Å"Rose, charging, crescendoing, teeming, launching, jetting† are all words used throughout the poem that outline the daily movement that occurs in the lives of American citizens. In the sixth stanza of the poem Blanco gives examples of the many different ways that you may hear U. S residents say hello. I think that he did this to represent the many different cultures that make up the population of the United States, and the vast amount of languages that they speak. I think the tone and voice that this poem has is that of pride and patriotism. The author does this by outlining the good qualities that the United States has to offer. However he does this is in such away that it does not sound like bragging, because he does not boast about all of the beauty or things that America is known for but rather the people who work to make it this way and how these things bring them together. â€Å"One Today† is of course written in a formal manner because of the occasion that that it was written for. That is why it does not contain any humour, abbreveations or informal language. I think that the voice that the author used in this poem fit the occasion perfectly because it was straight forward, easily understandable and relatable to any American citizen. The sentence structure of this poem is unlike a lot of poems that you might see where the lines are of equal length and contain the same amount of sylables. Rather than taking that approach, Blanco’s poem contained senteneces, and lines that were all of different length. For example, in the second stanza blanco included two very long lines that included dashes and comma’s because he was creating a list. Some of the very short lines feautured throughout the poem occur beacause the sentence was too long to fit into the line before and was continued in the next line. After I applied all of these craft techniques to the poem â€Å"One Today† it helped me to better understand why the author wrote it the way that he did.

Krogstad

In what ways does Ibsen make us feel sympathetic towards Sarasota? In the first act of the play ‘A Doll's House' by Henries Ibsen, we are presented to many different characters, however, the one that stands out most is the rather out of the ordinary character, Sarasota. Sarasota is a lawyer who went to the same school as Dorval, and has a minor position at Tortilla's bank. Ibsen tries to plot down certain aspects of Crossroad's life, In which you see both sides of the character, which might make the readers feel sorry for him.With this, Ibsen gives the readers the power to ecocide which character they would be sympathetic towards the most. Crossroad's character is in opposition; although his bad actions seem to push him towards the desire of protecting his children and wife, he is willing to use dishonest tactics to achieve his goals. This leaves Nora In a horrible situation, but his claims to feel sympathy for her and the hard circumstances of his own life drive us to sympathi es with him. At first you can see that Sarasota is like any other person, wanting to keep his Job, to know that he is still welcomed some where.This can be seen in the sentence: â€Å"Will oh be so good as to see that I keep my humble position at the bank? † By using the word ‘humble' he is shown a sense of sarcasm, meaning that he does not actually enjoy working at the bank, but that he has no other choice, It Is all he has to keep getting money so that he can take care of his wife and children. Later on in the first play his character changes. He is presented as a disheartened, wretched man. This is shown in the line: â€Å"Now listen to me, Mrs. Helmet. If I'm forced to, I shall fight for my little Job at the banks as I would fight for my life. Although It his sounds very harsh and quite threatening, It does give him the sense of righteousness. It is the desperate side to him, that no matter what will happen he will keep fighting to keep his job at the bank so that he can survive and so that he can also enjoy this feeling of happiness. Ibsen makes you feel sympathetic towards Sarasota because you realize that he is a condoling guy and really cares about his job, wants to get things done, but cares even more about being able to provide for his family. Crossroad's aggressive and brutal side is later on shown through the way he threatensNora with the sentence: Mimi say that because you don't want to help me. But I have the means to make you. † This is a disturbing line from Sarasota because you see the clear lack of consideration he has towards Nora. This shows that he will do everything to get what he wants, even if it means hurting some one along the way. He Is In some ways blackballing Nora, In the way that she has no way out of this he forces her to try to help him keep his Job at her husbands company, even though she has no way of doing so.Sarasota is the plays main antagonist, however, he is not shown as the typical bad u that you see in other scenarios. This can be shown in the sentence: â€Å"Do as you please. But I tell you this. If I get thrown into the gutter for a second time, I shall take you with me. † Although his actions are not good, his intentions are good. Sarasota is trying to hide his past reputation, and by this he doesn't want to be knocked down again. By saying this, it shows that he would not go down alone, so that he can show Nora how horrible it is to be left out of society and losing everything that keeps him going.In this situation, not only the readers would feel sorry for Sarasota, but maybe even Nora herself, because she would be able to relate since he is fighting for his life and for his children to be able to provide for them. In conclusion, Ibsen makes us feel sympathetic towards Sarasota by making him behave like any other human being would. This is shown through bringing up real life situations, as Sarasota only has to go through this so that he can take good care and be se cure of his children, and in this the readers could acknowledge the position that Sarasota is in.

Poetry Paper Essay Example | Topics and Well Written Essays - 750 words

Poetry Paper - Essay Example He sees both the roads and looks at them until the vision of his eye permits him to do so. The second stanza of the poem begins with the explanation of the poet for both the roads. He presents that both the roads do not hold much differences. The only difference in the two paths is that one of the roads seems to be less used and less travelled. He chooses this path for himself. In the third stanza of the poem, Frost restates his point that both the paths were almost the same and he thinks that he would come back to walk on the other path some other time. He then states that deep down he knows the fact that he will not get a chance to come back and walk on the other road. In the last stanza of the poem, Frost presents that after the passage of many years he will share his experience with other people and explain to them that he had a choice to opt between one of the two paths in the woods. He concludes his poem by saying that he will explain to the people the reason for his choice. Th e poem â€Å"The Road Not Taken† by Robert Frost has an important underlying theme and is not merely about the decision of Frost of opting for a path in the forest. The poem explains the characteristics of human nature and presents an important point that comes in the life of every human being which is the point of taking a decision. This is an occurrence which takes place in the life of every individual when a person has to opt for a decision. The two paths in the poem signify the point in a person’s life when he has two different options but he has to opt for only one. The analysis of Frost of the two roads in the woods explains human nature when every person analyzes the different options that are available to him so that he can choose what is best for him. The thinking of Robert Frost that he will come back to walk on the other road when he is well aware that he will never be able to do so also highlights an important aspect of the human beings. It explains the hap pening of the life of every individual as after a person makes a choice regarding his life; it is not possible for him to go back to that point and opt for another option that was available for him then. This is because one option that a person chooses leads towards many other happenings and it is not possible to go back to the first point and start from the scratch again. The poem also puts forward another very important aspect of the nature of human beings which is dissatisfaction. A human being does not get satisfied with what he gets and he always tends to think that had he opted for another choice for himself, he might have been in a better position. This ambiguity is presented in the poem when Frost also wills to walk on the other path but he knows that it will not be possible. Thus the poem carries important themes and messages. Works Cited Top of Form Frost, Robert.  The Road Not Taken, Birches, and Other Poems. Claremont, Calif: Claremont Canyon Press, 2010. Print. Bottom of

War on Ignorance Essay Example | Topics and Well Written Essays - 750 words

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Risk Management Essay Example | Topics and Well Written Essays - 2500 words

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Mentoring Essay Example | Topics and Well Written Essays - 2500 words

Mentoring - Essay Example Metros and Yang (2006) trace back the origin of mentoring as a professional activity back to the ancient Greece where the technique was used to impart personal, spiritual and social values in young men. The modern mentoring borrows from the historical apprentice/craftsmen relationship where trade was learnt by young people through copying the master artisan. It was in the 1970s that mentoring was adopted as a career development strategy. Indeed, this cost-saving approach has been universally applied to ensure continuous professional development. This paper evaluates the application of mentoring as a human resource function in the teaching profession. Establishing what mentorship means in the teaching profession and evaluating the resultant benefits, it would be appreciated that mentoring is a universal and cost effective learning and development approach that results in continuous professional development in teaching. Mentoring refers to a relationship where a senior employee takes u p the responsibility of grooming junior or new employees in an organization (Elkin 2006). Interpersonal, political and technical skills would be conveyed from the more experienced employee in this relationship. This makes experience a key concept in mentorship with mentors expected to exude greater experience, achievement and influence. As such, Donnelley (2008) and Rao (2008) refer to a mentor as a counsellor, teacher, skills and intellect developer, guide, exemplar, host and most significantly, facilitator and supporter in the realization of the vision of the kind of life envisioned by the person being mentored, referred to as a protegee. The main objective of mentorship is to help employees attain psychological effectiveness and maturity and also get integrated into the organization. According to Metros and Yang (2006), it provides career advice and personal and professional enrichment to mentees. This could occur at a formal or informal level based on the work culture and top ma nagement commitment. In the teaching profession, the many associated roles including classroom management and discipline, learning new curricula, individualizing student programs, using technology and coordinating extracurricular activities among others could be a challenge for new teachers to handle (Thomas 2012). This could make the achievement of the institutional goals elusive. Mentoring plays a critical role in ensuring that learning institutions achieve their targets. Specifically making an observation of institutions of higher learning, Metro and Yang (2006) observe that these learning institutions previously did not identify or support the professional needs of its staff, focus having been on managing the diverse student clientele. Such practices have however been overtaken by events as more institutions adopt mentorship programs as a way of ensuring continuous professional development for its staff. According to Walcott, the chancellor of the New York City Department of Edu cation, mentorship means much to them, offering crucial support to new members of the profession (2013). At the commencement of each school year, teachers new to the profession would be assigned a mentor to offer personalized support through the first year of their teaching career. In fact, the organization has a system in place to track the mentoring process by matching and documenting all mentoring interactions between the teacher and the mentor. To have

Lenin and Bolshevik Revolution Essay Example | Topics and Well Written Essays - 2500 words

Lenin and Bolshevik Revolution - Essay Example Throughout Russia had only one leader, Lenin, who planned, plotted, propagated and executed the task of bringing down the monarchy to replace it with the communist rule. Even after coming to power through a bloody path that eliminated ordinary people, the noble class including the royal family, most of which definitely must have happened under his direction, Lenin, unlike Stalin, tried hard to bring justice to the sufferers and wholeheartedly tried to make his dream a practical reality. There are no two opinions about his intentions or the way in which he conducted himself even after becoming the ruler. There were many leaders in Russia of the day; but they were followers of Lenin, and it was only Lenin who dreamt of the revolution, worked for it, planned every move, executed it flawlessly and created a communist society for the first time in the world. Lenin was very aware of the right timings for every action especially so, after the brief and un-prepared coup became unsuccessful. "The Bolsheviks became involved in an abortive coup in July, from which Lenin deduced the importance of the precise timing for any future attempt," says Stephen J. Lee1. After a very long and frustrating life of a fugitive, Lenin was very keen that all his carefully laid out plans should not lead to a disaster. When the first abortive coup happened, he became more careful about the timings and preparations. Even his enemies and critics are impressed by his hard work, planning capability, practicality and the capacity of taking all the circumstances into focus before making any decision. Very few of his decisions went wrong and whenever they did, he took great pains to either correct them or to terminate them. There were no doubt, many leaders and visionaries. But it was he, who guided every step of the revolution, though his successors ruined his achievements to a very large extent. "Lenin is the key to understanding the Russian Revolution. His dream was the creation of the world's first Socialist state. It was a short-lived dream that became a nightmare when Stalin rose to absolute power in 1929. Lenin was the avant-garde revolutionary who adapted Marxist theory to the practical realities of a vast, complex and backward Russia2". It is very difficult to find a historian who could undermine the role Lenin played in the revolution. People might agree or disagree with him; but they could never ignore him and all historians know that there could not have been a better leader under those circumstances, and anyone other than him, would have been a dismal failure, in throwing out a very powerful monarchy and uniting, modernising a country of the size of a continent. He, according to the requirement of the circumstances, could show the idealistic, modernistic, communist, educationist, heroic and totally committed facets of his personality as a leader thus to find support and sympathy from almost all the sections of Soviet Russia. What he achieved single-handedly would be very difficult to

The measurement of arterial and blood pressure Lab Report

The measurement of arterial and blood pressure - Lab Report Example Korotkoff sounds: A sound heard during the measurement of blood pressure by a sphygmomanometer. The pressure differences created in the cuff results in the turbulence of blood flow which leads to the audible sound known as first Korotkoff sound. Korotkoff sounds can be classified into five types. First heard when the pressure in the cuff is equal to the systolic pressure, second and third can be described as murmurs and tapping sounds respectively. Fourth sound is heard at 10mm above diastolic pressure while the last Korotkoff sound is heard at the precise diastolic pressure.Oscillometric principle: Another method of measuring blood pressure. It makes use of the same instrument but in addition, uses a transducer which gives the oscillation readings of the blood flow. As the pressure in the cuff varies with simultaneous expansion and contraction of brachial artery an oscillation is produced.Hypertension: A medical phenomenon indicating an increased systemic blood pressure. Normal bloo d pressure is described as ≠¤ 120 systolic and ≠¤ 80 diastolic. Generally, it is classified as primary and secondary hypertension with primary meaning with no apparent cause.  Ã‚  iv) S1 and S2 heart sounds are produced due to the closure of valves in the heart namely the atrioventricular valves and the semilunar valves. On the other hand, Korotkoff sounds are produced when the pressure in the cuff varies and creates turbulence for the blood flowing through the brachial artery. This the need to differentiate between the two.

Spintronics and it's use with Computers Research Paper

Spintronics and it's use with Computers - Research Paper Example An example of such a material is zinc oxide in which cobalt replaces some of the zinc atoms. Spintronics incorporates new discoveries in semiconductor world to bring changes in the electronic makeup and powering of computers. The spin transport and spin relaxation phenomena in metals and semiconductors will soon be used by devices to replace current electrical technology. The technology aims at developing faster circuits that operate on heat and magnetic energy rather than conventional electricity. This topic is critical because, without a revolutionary approach such as, spintronics, the computer industry will soon face a lot of challenges concerning processor speed. Cobalt-doped zinc diode, or such like materials, could be fundamental in manufacturing of computer chips for spintronics to be realized. With this new innovatory approach, circuits will use the electron spin instead of electron charge to carry signals and process information. For such chips to be developed, semiconductors that cannot lose magnetism at or above room temperature must be found. With this phenomenon, the electron’s spin that the signal is embedded on is preferentially unidirectional. Other such solid-state materials are already in existence, but they fail to maintain their crucial magnetic properties at room temperature, thus limiting their importance. Almost everything ranging from scientific discoveries to consumer electronics is affected by advances in computer technologies. For instance, further discoveries in science depend on ever fast computers to perform computations that can’t be done now. Researchers could avoid many challenges in their work if computers that are based on spintronics could be economically developed. This paper is going to look at three main points in spintronics. The first point is about transistors and the heat they generate. It’s quite clear that today’s technology for making high

The film PSYCHO (Directed by Alfred Hitchcock, 1960) Essay

The film PSYCHO (Directed by Alfred Hitchcock, 1960) - Essay Example Mark Lewis comes across a prostitute and starts to film her with a camera he has hidden into his coat. Mark follows the prostitute to her residence and kills her. Later Mark goes back to his house and gladly watches the film of how he murdered the woman. Meanwhile, Mark is also a member of a film crew. Deep inside he has thought of how he would make it to a filmmaker. He is a part-time photographer of women who are into soft porn as pin-up pictures. Mark is an anti-social person (Powell). He lives in his dead father’s house. Mark is fascinated by his neighbors downstairs. Most of all he is fascinated by Helen. Helen is a young woman who has been sweetly natured and she pity’s Marks. Out of this pity, she befriends Marks.The police officers follow Mark closely to a building where he does his photography. This time he is to take photos of pin-up model Milly and he kills her then returns home. Helen runs Mark’s films out of curiosity and Mark catches her in the proc ess. She is dead frightened and Mark tells her that he does that to capture the fear of his victims. The police arrive and corner him. Realizing this, he kills himself the way he killed his victims on the camera. This last scene provides the final part of his documentary. Aspects of the two movies 1. Historical background of the movies The film PSYCHO is an American horror film acted in 1960. The film is directed by Alfred Hitchcock. Joseph Stephano screen-played the movie based on the 1959 novel Psycho which Robert Bloch wrote (Hitchcock). Robert Bloch was inspired by the crimes of Wisconsin murderer and Ed Gein, a grave robber. Wisconsin and Ed Gein lived about forty miles from Robert Bloch. The film PEEPING TOM is a British thriller film acted in 1960. The film is directed by Michael Powell. The movie was written by Leo Marks. Leo Marks was a world-war 2 cryptographer and polymath. 2. Comparison of the directors Both directors have a passion for writing films which entrails psychological thrillers and suspense. However, we see that Hitchcock’s Psycho film elevated his career as he was nominated for numerous awards for directing it. Michael Powell’s Peeping Tom was a subject of critics, which at one point maimed his career as a direct or. 3. The principles of film form PSYCHO is a horror-slashed film. It brings about a negative emotional kind of reaction especially in the shower

Compare Plath and Larkin Essay Example for Free

Compare Plath and Larkin Essay Compare and contrast the ways in which death is portrayed in Philip Larkin’s poem ‘Days’ and ‘Ambulances’ and Sylvia plath’s ‘Lady Lazarus’ and ‘Death and Co’ The poems i am going to analyse are: †¢Lady Lazarus †¢Death and Co †¢Ambulances †¢Days It is understatement to say that both Sylvia Plath and Philip Larkin have immense depth and subsidiary meanings to their poems, both writers expertly structure their poems and used varied techniques to convey their themes of death and instil their messages to their readers. Plath goes about it an autobiographical manner and parades death as a theatrical show leaving the audience in shock and awe however Larkin presents death in a rather trivial manner in comparison to Plath. He juxtaposes the everyday street scene with horrific. He uses the ambulance as a momentary that death is every present and our lives ultimately lead to the journey of death. The oxymoron Lady Lazarus is significant to the poem. Lazarus, originally a man who is raised from the dead by Jesus is feminised and turned into Lady Lazarus. Plath summarises what she feels; â€Å"the terrible gift of being reborn†. The alliterative form of address â€Å"Lady Lazarus† liberates herself from the irrevocable influence of the male figure portrays her idea of feminine superiority over men and how women should excel over men in whatever they do however Larkin’s title â€Å"Ambulances† is a noun that is commonly associated with the negative imagery relating to accidents,hospitals ,blood, injuries and most importantly death. Both writers use lexical techniques to convey their outlook and opinion on the theme of death; some of which consists of rhyme, rhetorical devices and their choice of vocab. Rhyme is used in the first stanza as Plath declares â€Å"I have done it again/One year in every ten† she emphasises to the equal repartition of her near-death experiences and holds connotations of her suicide attempts, â€Å"one year in every ten† and one being premeditated at this stage. Plath speaks in hyperboles to emphasize her suicidal intention and her need to control her death and become a â€Å"walking miracle†. The pre modifier â€Å"walking† illustrates the fact that despite her many near death experiences she is still alive and ready as ever to attempt another suicide experience. The uoyant noun â€Å"miracle† that Plath describes herself as, demonstrates to the reader just how romantically Plath thinks of death to be and how her ending her own life is a seemingly phenomenal way of dying. In comparison to this, Larkin contrasts his lexical techniques in oppose to Plath, he begins with the first stanza being a dramatic, alliterative opener. The vehicles are â€Å"Closed like confessionals† and are â€Å"giving back none of the glances they absorb†; like a corpse. The alliterative statement â€Å"closed like confessionals â€Å"illustrates the Roman Catholic idea of confessing sins to a priest in a â€Å"closed† box. This also outlines the poems religious nature and demonstrates to us the religious idea of death which connotes it of being like a â€Å"closed† off box a coffin. This also depicts the closed off nature of death and how once a person dies everything, they are sealed off from the world, an end to everything. Larkin uses enjambment to emphasize the disconnection between people and death throughout the poem. In the first two lines, the lack of punctuation ironically causes the reader to stop at the end of each line. This symbolises the separation between the ambulance, and the city it is travelling through, as well as the glances the ambulance takes in. In the fourth stanza, Larkin uses enjambment in five out of the six lines, demonstrating the isolation of death throughout society. Specifically in the last three lines and into the last stanza, Larkin reveals that what unites one another across the years, at last falls apart there (in the ambulance and at the hospital), while connecting all four of those lines. Vocabulary is also an element used by Plath to depict death; her language register is bold and informal. The vocabulary and rhythms make out the conversational speeches within the poem and make them out to be colloquial and everyday spoken, the frequently end-stopped lines, the repetitions which have the effect of mockingly counteracting the violence of the meaning, all establish the deliberately dismissive note of death which Plath strives to achieve.. At times the tone is hysterically strident and demanding: â€Å"unwrap me hand and foot— The big strip tease. Gentlemen, ladies These are my hands My knees. Iambic pentameter is also used in Lady Lazarus because it mimics the rhythm of conversational speech and makes it closer to spontaneous speech. This also highlights Lady Lazarus aural quality as it is meant to be read aloud which emphasizes it rhetorical intensity and perhaps the power that Lady Lazarus has gained throughout the poem â€Å" I am your opus I am your valuable The pure gold baby† The spontaneous structure of the poem emphasises the emotional and physcological disintegration of Lady Lazarus and how she speaks spontaneously out of pain that she is feeling form her suicidal attempts On the contrary, Larkin also used five groups of six lines of poetry (sestet) of iambic trimeter and roughlythere are some irregularities, a, with the first and last lines of each sestet rhyming, and the middle rhyming â€Å"a–b-a-b† like a ballad. The second stanza, only the first and last lines have been ended with punctuation leaving everything in the middle flowing. The women in the shops are detached from the Wild white face inside the ambulance. The third stanza all ends with punctuation, excluding the first line. This one exception is very isolated within the stanza as it is the only line left to flow. The flow emphasizes that the solving emptiness is not an obvious encounter which we face every day. The â€Å"solving emptiness†, a description of death, lies just under all we do, not exposed. Moreover, Plath employs and uses unique language features to express her emotion; â€Å"soon, soon the flesh/the grave cave † repetition is used to emphasise her point across to the audience, she also repeats â€Å"soon† twice to comfort the audience as well as herself; this also correlates to Plath’s idea of death and how it is a welcoming experience not to be terrified by, something that makes her feel â€Å"at home†. To the readers and audience itself it is something disorientating and a lonely discomforting concept, but to Plath and her persona Lazarus, it is something they embrace with open arms and are anticipating it â€Å"soon†Ã¢â‚¬ ¦ However, Larkin goes about his language features differently; so much so that Larkin hardly uses devices such as repetition, exclamation , but rather settles for an indirect approach to his language, the only apparent use of language feature is the distinctive italic fronted text â€Å"poor soul† ,this highlights and emphasises the point Larkin wishes to make and also is his idea od the reaction given to the audience and the reader. This again relates to Larkin’s idea of death and his opinion being in total contrast to Plath. For Larkin, death is a dreadful thing, a cold, merciless, selfish thing and when death strikes it only can be described for the prey of death as â€Å"poor† which Larkin does, to have pity on those death has taken. †Soul† has In Lady Lazarus the audience are the spectators watching the performer show off her daring acts in order to prepare her to die. She in other words entertains the audience by producing her own death in a rather erotic manner. The audience is shown the grim reality of death through the pre-modifier ‘peanut-crunching’. This illustrates to the reader just how engrossed the audience is in watching Lady Lazarus attempt her suicide and are absorbed in the strangeness of her death and robotically carry on ‘crunching’ on their peanuts oblivious to just how dismal the death of Lady Lazarus is . Showmanship is portrayed through the use of first person â€Å"I† throughout the whole poem and the audience seems to develop a â€Å"charge† from the gothic striptease Lady Lazarus puts on for them or perhaps a charge the audience have to pay for watching. Using the metaphor â€Å"charge† gives connotations of the audience wanting a show, watching â€Å"Lady Lazarus† unwrap herself ,restored to life â€Å"The big strip tease† indicating sexual connotations of the audience being largely male and receiving some sort of sexual fulfilment from this. Plath also portrays her rather freakish desire for death by questioning the audience directly â€Å"O my enemy/ do I terrify? † The vocative â€Å"O† along with the possessive pronoun â€Å"my† directly challenges the audience as if the audience are somewhat responsible for the suicidal state that Plath is now in, intimidating them as she challenges them. The â€Å"O my† could also be taken as a form of loving address to her lover. If put next to ‘enemy’ it reflects her feelings about death as if it I something to long and lust for however death is all something that is utterly terrifying at the same time as it is a mystery to all of us. It also adds a sense of awkwardness throughout the poem as the reader begins to wonder about death and what appears in the afterlife. The audience also feels partly responsible for Plath’s terrible state and are also blamed for causing her death in such a manner. The rhetorical question â€Å"do I terrify† not only involves the audience directly, but also threatens the audience rather mockingly as if the answer to the question should be nothing but a yes. The verb â€Å"terrify† portrays Plath’s dual state, just like the Nazis she will not hesitate to inflict pain upon herself in order for her to die yet just like the Jewish race she fades beneath a strong force as she begins to doubt whether she is capable of ending her life. This again increasingly adds to awkward uncomfortable nature as audience beings to wonder what kind of miserable state she will be left in when she dies. However the audience in â€Å"Ambulances† are the people (mainly middle class) that are around where the death has taken place. They are the â€Å"children strewn on steps† and â€Å"women coming from the shops†. Here the normality of life trivialises the horror of death as ordinary people carry on living their life. They are watching horrifically as the body comes in. The audience here is rather sympathetic and empathise with the person that has just died. â€Å"Poor soul/they whisper at their own distress†. Using the verb â€Å" â€Å"whisper† Larkin wishes to portray how the audience not only whispers out of remorse, pity and respect for the person that has just died but also whisper because they feel a sense of relief and thankfulness that the person that has just expired was not themselves or their loved one. Here Larkin shows us the selfish nature of man and how man despite everything shall always care about them; in essence leaving everybody walking on their own. Through this Larkin shows us how death is, death shall leave every person unaccompanied and everyone shall be no one. Death is selfish and when the appointed time, death shall not wait and indeed â€Å"All streets in time are visited†. The visitor being death personified through the use of a vehicle, the Ambulance. The ambulance here is death. And Larkin portrays the randomness of death and how unexpected it can be by the use of the preposition â€Å"in† and the noun â€Å"time†. Here Larkin reminds the reader than death is inevitable and is always there, a god like figure. Larkin also presents the idea that the audience, the â€Å"onlookers† forgot about death yet are reminded when a death appears around their life and the â€Å"fastened doors recede†. The audience are perhaps morbidly fascinated by death as it appears strange to them but then the audience then begins to realise the â€Å"emptiness/That lies under all we do† and for a moment the audience understands that life has only one certainty; death. The title of the poem Death Co title is an etymological, lexical technique in itself and is employed by the writer to change the perception of the reader, for the reader to be open minded and to grasp the writers idea. The â€Å"co† referred to in the title refers to a business which begins to establish the ironic and mocking mood of the poem,. Death is often viewed with incongruity, something that coldly takes away life yet offers comfort to those who are in pain or believe in an afterlife. This again links to the idea of death being a business because the persona asserts that â€Å"there are two† referring to the two individuals that make up the entity called â€Å"Death and co†. To the persona it is â€Å"perfectly natural† that there are two people because a business must be compromised of at least two people. In Death Co the persona asserts that, â€Å"there are two,† personifying death the two individuals who make up the entity called Death Co. She comments that it is natural that there would be two, as most companies are made up of at least two people. The individual â€Å"exhibits // birthmarks,† and the speaker proclaims that they are â€Å"his trademark. † This claim subsumes the title of the poem, metaphorically revealing the business which is â€Å"Death Co. By doing this the ide of death is bought closer to the persona as it now becomes a threat that is visible and is standing before the narrator. † Sibilance is used to describe the trademark â€Å"the scald scar of water†. The effect of the assonance is that it creates harsh violent sound and emphasises the cruel and punitive nature of the partners in Death Co. Larkin however does not use his metaphoric objectified technique in the title but rather from within the poem itself. In the second stanza Larkin uses the â€Å"priest† and the â€Å"doctor† as symbols of different sentiments and values of â€Å"death†. The priest being a man of religion and the doctor symbolic to a man of science who both serves in â€Å"solving that question†; two people obsessed with the mystery of death appears after the question has been solved. The â€Å"priest† coat is black which represents death and he helps the person from moving from this life to the next. The â€Å"Doctor† coat is white which represents life as the doctor tries to revive the person. This again has connotations of conflict between science and religion Plath begins by using repetition of numbers â€Å"two of course there are two†. She is reasserting that death has come in two living forms before her. One of them looking grotesque, â€Å"whose eyes are lidded† and the other is attractive having â€Å"long and plausive† hair yet dangerous . She does this to juxtapose the idea of life and death, the fact that two mortal creatures are bring about her lifeless state. The two figures create a sense of fear within her as she finds it difficult to name the two. â€Å"he tells me how badly/He tells me how sweet†. The repetition of Second person pronouns and the juxtaposition of her divergent feelings towards death emphasises how at times death appears inviting and perhaps more easier alternative to life difficulties yet the sheer fact of suicide perhaps restrains her form ending her life as the fear of the unknown in the afterlife haunts her . Which perhaps emphasizes her fearful yet unrecognisable feelings towards death. She fears death and the reader can see that Plaths posseses a frightened predatory victimised outlook on death so she cannot find a specific name to address them as or perhaps there is no personal attachment to death as death is metaphorically recognised as a business, it performs it function and then leaves. On the other hand Larkin uses the same rhetorical feature of repetition but in a rather different manner. Days are repeated three times in the first stanza and this repetition forces the reader to think about the meaning of the word â€Å"days† which is the futility of existence ,the inevitable truth that all life must end in death. The reader is compelled to think about what would happen after the days has ended. Larkin gives day a spatial dimension as he describes days as â€Å"Days are where we live†. This raises about how time is measured the nature of it and its artificiality. Days are not a place,not a â€Å"where† but a when and it is in this paradox that leads to the blank response to the second question. †Where can we live but days†. From this question the answerer is now question themselves as they come to realise the inevitable truth behind days ,there is a lack of choice to the answer and the answerer realises that on the other side of dyas is the night which holds high connotations of death and the afterlife something which clearly fright and perhaps intrigues the answerer Once a person no longer has any days left to live in,the only other place that a person can occupy will be a place in his grave The use of a voice or persona is clearly present in both poem’s although again both poets use this craft differently to suit their own methods of portraying death. Larkin does not clearly portray the identity of the voice or the voices the reader perceives in â€Å"Days† however what we do know is that there is a clear distinction bewtween the voice that asks the questions and the voice that answers the questions. The questions that questioner asks are literally simple,naive and appear to be that of a child asking questions rather simple questions. Of course the underlying meaning which lies behing these unpretentious questins is the metaphor of death in the background. The second voice appears to be different and fluctuates throughout the development of the poem. This voice appears to be the answerer to the questions that are asked and answers the question in a rather straightforward manner . The answer to the first question: â€Å"Days are where we live† denotes a matter of fact, mollifying tone as the simple question is answered by an equally simple although equally worrying answer. At first the voice appears to be kindly positive reassuring the childish questioner that days â€Å"are to be happy in† which again holds connotations of death. It tells the questioner and the reader also that the inevitability of death is true so we should live our lives while we have it and enjoy and â€Å"be happy† within it. In the second stanza the answerer adopts a worldly macabre tone almost mocking and cruel as it dryly observes that the only place people can inhibit apaprt from days is death. the questioner is trying to find a simple answer and uses the filler â€Å"ah† to contemplate on what happens after days,the question become a lot of bigger then it initially seemed and the answerer realises there is no simplistic way to answer it and so the â€Å"preist† and â€Å"doctor† are suppousedly the only people that hold the answers to the question However Plath uses two male persona in her poem to portray death and reveal the double or schizophrenic nature of death. The use of male persona’s was chosen deliberately to emphasise the painful awareness of man’s seemingly innate Judas quality just as death can be cruel and snipe away happiness at the last moment.

Historical Films: Perceptions Of The Past

Historical Films: Perceptions Of The Past The first films were made in the first half of the twentieth century and along with this the first historical films were made. These include The Passion of Joan of Arc in 1924, The King of Kings in 1927 and The Four Horseman of the Apocalypse in 1921. Even since the first historical films were made, this genre has become one of the most popular out of all types of film. Due to this, millions of people watch these films every year and therefore get their perception of History mostly from film. This poses a problem for the historian. Robert Rosenstone clearly states this, Lets be blunt and admit it: historical films trouble and disturb professional historians and have troubled and disturbed professional historians for a long time (Rosenstone R, 1995, p.45). Furthermore, William Guynn provides evidence of this, In cinema, history empties out its significance and leaves us with the cold artifice of representation (Guynn W, 2006, p.6). On the other hand, Guynn admits, For some Historians, the cinema is not entirely lost; indeed, it can be salvaged if we acknowledge that historical film is the most fictional of genres and abandon the idea of film as a vehicle of historical representation (Guynn W, 2006, p.6). What this means is that although film cannot be an instrument for representing the past, it can bear witness to the historical period in which it is produced. Most people do not study history or have only briefly studied it at a younger age; therefore film has become the primary source of knowledge for them about the past. Therefore historians are forced to accept these historical films despite their historical inaccuracy. Even if a film cannot offer the critical elements and analysis insisted on in scholarly text and even if it bends history to match the characters or the plot line and completely misses out the finer details of historical accuracy, film can stimulate the imagination and create curiosity and interest into the lives of past generations. Important ly, it can cause an interest into history which can later lead to the choice of studying it or a topic of research and enjoyment. Therefore there are a number of negatives and positives to historians from film. However one thing is clear, it is not possible for a film to be historically accurate. There are a number of reasons for this. The obvious one is that how can a film be historically accurate if no one, not even historians, have an accurate picture of a historical period. Furthermore, most historical film makes dont care whether the film is accurate of not, they prioritise making a popular film with a good story line. It is not important if a film is inaccurate, it is only important for a historian who is frustrated with the wrong facts being given out to millions of people. The reasons are many and these will be explored in detail. It is clear that a film cannot be historically accurate however a historical film has so many benefits that it doesnt need to be. History is not a pure science, it is not just open to historians alone to study therefore historians do not have a monopoly on reading, studying and conveying history. Most films are not made for historical accuracy therefore is not open to criticism from historians. Guynn believes, Historians resist approaching film because history and film are based in different sign systems that refer to the world in a radically different way (Guynn W, 2006, p.8). However historical truth on a whole is elusive and subjective just like a film set in a historical period. What is important is that no work or historical piece of writing is capable of achieving the appreciation of, for example, medieval warfare. Historical films like Braveheart however can accomplish this in minutes. This by no means claims that Braveheart is historically accurate, in fact it is incredibly inaccurate; how could William Wallace have an affair with Isabella of France when she didnt even arrive in England until three year s after his execution? Despite this however, it is clear that film can powerfully convey the foundations of historical information to millions of people. Furthermore, can a document, sculpture and eyewitness account present the excitement and chaos of chariot racing which was accomplished in Ben Hur? Similarly, in no other way can the power and magnitude of the Roman coliseum be portrayed than in the film Gladiator. In these ways, film is an incredibly valuable tool in creating history as a vision which is engaging, vibrant and real, in the sense that we can hear and see it. Guynn supports this, From this perspective, films are like any other artefacts dropped on the road of history. They bare unconscious witness to their own period, as do private letters, diaries, and accounts that were never intended to be read from the historians perspective. They provide a body of data to be analyzed and interpreted in terms of the mentality of a period, or they can, unwittingly, speak about una cknowledged realities (Guynn W, 2006, p.12). Furthermore, one can argue that there are times when film can achieve greater levels of appreciation than those possible in the written world. Rosenstone provides evidence of this, Film shows history as a process. The world on the screen brings together things that, for analytical or structural purposes, written history often has to split apart (Rosenstone R, 1995, p.57). Therefore this provides evidence that despite the fact that a film may not be historically accurate, it is incredibly effective at displaying the foundations of History in a way no other works of history can. Bringing history alive in a way which people can hear and see is arguably more effective than a historians writing. The historical story line may not be accurate however the general foundations of the period probably are and this is very important in providing people with the awareness of history in an enjoyable way. R.J Raack provides evidence to support this view, Traditional written history is too linear and too narrow in focus to render the fullness of the complex, multi-dimensional world in which humans live. Only film, with its ability to juxtapose images and sounds, with its quick cuts to new sequences, dissolves, fades, speed-ups and slow motion, can ever hope to approximate real life, the daily experience of ideas, words, images, preoccupations, distractions, sensory deceptions, conscious and unconscious motives and emotions. Only film can provide an adequate empathetic reconstruction to convey how historical people witnessed, understood, and lived their lives. Only film can recover all the pasts liveliness (Raack R, 1983, p.417). As stated previously, there is no doubt that written history and film history possess different strengths and weaknesses. What is important however is that written history and history in film are experienced in different ways. Rosenstone states, The most serious problems the historian has with the past on the screen arise out of the nature and demands of the visual medium itself (Rosenstone R, 1988, p.1173). Furthermore Rosenstone believes, The historical film must be seen not in terms of how it compares to written history but as a way of recounting the past with its own rules of representation (Rosenstone R, 1995, p.3). Critics point to the lack of essential historical information in films and the finer details of history. What historians are basically referring to is the lack of footnotes. However these historian critics are attempting to judge these historical films by inappropriate standards. It is not realistic analysis of how viewers watch films. They dont care about finer deta ils missing, they probably dont notice. Furthermore, the director does not put first these finer historical details but instead a good story line which an audience will want to watch. Historians may not like the view audiences create for themselves of a historical period however they should think positively and believe that the viewer is being informed of the foundations of a historical period and becoming aware of it. If anything, the fact that the film misses out the finer details creates lose ends which the viewer can then explore further. This can create an interest in history and cause a future study or interest in it. Critics of film history also repeatedly state that the films over personalise however this is from the experience of a historian. The filmmaker over personalises to create a story however this makes the film historically inaccurate. It is almost impossible to make a good film with a good story line historically accurate as films are focused on particular people p ersonally and their feelings of love, hate, anger etc. However history focuses on people personally only to the extent to which their personalities or actions are portrayed by another person and this is not a reliable viewpoint to get an accurate picture of an individual as opinions of a figure can differ from person to person. Therefore as films are deeply personal, this overwhelms the senses and the viewer becomes personally attached. This in itself is a strength and a weakness depending on who is watching it. Clearly a historian, who is aware of all the facts of the person or time period, wouldnt believe it as the historian has their own perspective on the person taken from a document and writings. However the viewer of the film will have a different view. There is no way of knowing in detail what, for example, Elizabeth I was like personally however Shekhar Kapur portrays his view in the film Elizabeth. Therefore this is evidence to prove that no one knows personally what histor ical figures are like therefore films are beneficial to providing viewers with a visual representation and this is the directors view on the figure. Rosenstone provides a balanced view on why historians distrust a historical film, The overt answer: Films are inaccurate. They distort the past. They fictionalize, trivialize, and romanticize people, events, and movements; they falsify history (Rosenstone R, 1995, p.46). However Rosenstone goes on to state, The covert answers: Film is out of the control of historians. Film shows that we do not own the past. Film creates a historical world with which books cannot compete, at least for popularity. Film is a disturbing symbol of a post literate world in which people can read but wont (Rosenstone R, 1995, p.46). This is further evidence to prove that despite inaccuracy of historical films, they are very beneficial to raising awareness for a historical period. Similarly to Rosenstone, Marc Ferro provides a balanced viewpoint on historians vi ew of historical film. Marc Ferro is the most influential French historian in the neglected field of history and film and Guynn states, Ferros approach is well articulated and worth following in some detail (Guynn W, 2006, p.8). Ferros argument begins with a negative thesis, It is easy to think that film is not suited to represent past reality and at best its testimony is valuable only for the present; or that, aside from documents and newsreels, the reality it offers is no more real than the novels (Ferro M, 1988, p.47). However Ferros principal thesis on the viewpoint is very positive. He argues that film can become a rich resource of information on the period in which it was made. Ferro believes that historians have neglected film almost entirely, film does not enter the historians mental universe (Ferro M, 1988, p.47). Therefore this is evidence to prove that not all historians believe that historical film is completely useless and that it can be very useful to the study of hist ory as it brings it to life. Despite the fact that historical films are never completely historically accurate, they can be incredibly useful in teaching. This includes primary school, secondary school and even university teaching of history. A class discussion of the accuracies and inaccuracies in a film can be quite valuable. For example, for all the criticism which Braveheart faced from historians, it does include some realistic parts on medieval warfare and tactics. Furthermore, the vast battle scenes and accurate medieval executions bring this historical period to life. Therefore for a class which is learning about thirteenth century England or Scotland, the watching of Braveheart can be useful, especially in a discussion on the accuracies and inaccuracies. Furthermore, despite the fact that Gladiator is centred on a romanticized plot that is not real, it displays rich glimpses of the Roman period. Several of the characters are portrayed realistically, and while not all historians would agree with the archi tectural specifics of the reconstruction of the great city of Rome, the resulting grandeur is certainly effective at illustrating how superior the city was compared to the rest of the world in the period. Another fine example is the film The 13th warrior, this film has a number of historically accurate scenes which are taken from historical manuscripts. The face washing of the Vikings and the ship burials are taken directly from the tenth century works of Ibn Fadlan. Furthermore, The 13th warrior includes references to Beowulf. Therefore a discussion on the films relationship with Beowulf and the way in which modern people perceive the Vikings is useful and could possibly lead students towards the interest of medieval literature and history. Elements of historical accuracy can be found in many historical films and the appreciation of these accuracies in class discussion can be very rewarding. Can a film be entirely historically accurate? The answer to this question is no. However there is no doubt that a film can contain elements of historical accuracy therefore be extremely beneficial to the study of history. It is also clear though that a student of history can never rely on films alone. It is certainly obvious that the library is not about to be cleared out of the way by video or cinema. Evidence of this is that film history only started in the twentieth century however the study of history has been going on for hundreds of years prior to this. Therefore only in the twentieth and twenty first centuries have films become a possible primary source for the past therefore this is evidence to prove that it is not necessarily necessary. The real question to ask is what can historians potentially learn from film, as a secondary source, that written works cannot tell them? Film brings alive a historical period, it is easy to learn something when you can see it or imagine it cl early. Film can be classified as a historical resource and historians should be making the most out of every resource. There is no doubt also that the combination of historical films and written history could be a highly stimulating way of learning and teaching history. It can teach important skills which are essential to history for example, becoming more critical in the analysis of sources of historical information. Therefore is it clear to sometimes set aside the written world and allow the drama of film to stimulate students of history and to view it as a dynamic medium which can be appreciated for it complexity and its application to the present. Historical film, as a production which portrays the past during the present can be an enjoyable and informative way of participating in history despite the fact that films are not entirely accurate. Ron Briley makes an important case on appreciating historical film, Whether educators approve or not, young people are going to attain a g reat deal of historical information through film. Accordingly, it behoves teachers to provide their students with the intellectual tools and media literacy to deconstruct and interpret film (Briley R, 2006, p.5). Therefore it is clear that historical films should not be ignored or dismissed in the teaching of history as they can beneficial. Historical film adds a spice to history; it is good to sometimes change from reading through books, documents and manuscripts but instead to visualise and hear history. Therefore despite the fact that a film cant be entirely historically accurate in the view of historians, it can be accurate in the sense that it can be extremely beneficial to the study of history as well as creating a new enjoyment and interest in it.

Introduction To Marketing Mix Marketing Essay

Introduction To Marketing Mix Marketing Essay Marketing Mix is one of the most fundamental concepts in marketing management. For gaining clients and for revenue promotion, every business owner has to concentrate on four primary and three prolonged elements/components. The primary components of selling mix include product, pricing, distributive programs (place) and revenue promotion techniques while the prolonged components are actual proof, individuals and procedure. A fair combination of these marketing components is called Marketing Mix. Product A product is products that meets what a customer needs or wants. It may be a concrete excellent or an intangible assistance. Intangible products are service-based like the travel and leisure industry, the hotel industry and loan agencies. Tangible products are those that have actual existence. If your product is really excellent and benefits your clients, theyll spread the very excellent news. Theyll tell their friends and family. Theyll be very excited to share your brand and name with others causing you to have an excellent windfall of cash and plenty of company. Price Price is the money that must be paid by the customer to obtain products or solutions. The cost of a product must be relevant to the product/service and to the industry. Of all the aspects of the marketing mix, cost is the one, which creates revenue all the others are costs. The cost of products is clearly an important determinant of the value of revenue made. In theory, cost is really determined by the discovery of what clients perceive is the value of the product on sale. Place Physical submission (place) is the delivery of goods at the right time and at the right position to clients. Physical submission of product is possible through programs of submission which are many and varied in character. A marketing manager has to select a channel which is convenient, economical and suitable for the submission of the result. Promotion Promotion is an action to introduce products or solutions on the target audience, to build customer views about manufacturer or solutions offered. Marketing consists of components such as: advertising, advertising, personal selling and revenue promotion. Process Process is a series of actions that are necessary to offer products or solutions with the best solutions to the customer. A procedure can contain about the method or procedure that is put in position to acquire the needed customer product. Service of procedure is quick, easy and friendly giving more value to clients of a product. People People are all the individuals involved in the action of producing products and offer product solutions to clients. Those who produce and industry a product also has an assessment in the eyes of clients. Physical evidence Physical proof is the product a system that is needed to back up the appearance of a product, so display directly the quality of products or solutions provided to clients. From the discussion of the importance of selling mix in a company, it can be concluded that the seven existing factors in the marketing mix are connected, so there should be excellent synchronizations among these components to achieve marketing objectives in terms of volume of revenue and customer service. References: 1. Needham, Dave (1996). Business for Higher Awards. Oxford, England: Heinemann. 2. E. Jerome McCarthy (1975)Basic Marketing: A Managerial Approach, fifth edition, Richard D. Irwin, Inc., p.37 3. Kotler, P., Armstrong, G., Brown, L., and Adam, S. (2006) Marketing, 7th Ed. Pearson Education Australia/Prentice Hall. 4. Kurtz, Dave. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning. 5. McCarthy, Michael (2002, December 2, updated 2002, December 3 If I would be Joe then I would apply the 7 Ps marketing mix to the corner store in the following way: Product Your product marketing choices will differ based on the type of retail store shop you run and your potential viewers. The factors that impact the understanding of quality include product packaging style, service strategy options, assurance, materials and shades. If you are marketing your shop and products to a high-end audience, for example, you might select an stylish, simple style and cool colors; for a family-friendly shop, you might trim more toward shiny, strong shades and large print styles. Joe did not focus on the products and the needs of the clients. Price Price is an integral aspect of a retail store marketing mix; if your clients cannot afford your products, they are unlikely to regular your shop. Most of the products in your shop should be in a comfortable variety for your potential viewers base; to get this information, you will need to execute an viewers research to get an idea of average income and spending power. To make a feeling of desire and to give an option for a spend, you can also offer some products that are priced just out of your focus on clients normal cost variety. Joe billed more prices for its products which redirected the clients to the next best alternative. Place In retail store, the style of your shop and the way you present your products is an integral aspect of the marketing mix. The show should fit your picture so that clients experience a natural experience. In a high-end store, products are often placed father apart to make a feeling of lack and exclusivity; in a computer shop, show designs are set at hips size to allow examining. Positioning can help bring certain products to interest and enhance products you want to offer more of. Joe did not pay manual intervention to the preparations and show of shop products. The position of shop was also not great position for clients and for vehicle parking of clients. Promotion Promotion is the most identifiable aspect of the marketing mix. It includes all of the marketing actions you do to let your clients know about the products you offer. For a retail store shop, you might enhance in magazines and on the air stations, start a social advertising strategy, use marketing e-mails, hand out leaflets or strategy grand-opening events. Your marketing strategies should be targeted to your consumer platform. Choose guides that they read, programs they pay attention to or watch, and duplicate or graphics that will speak out loud with them. Joes starting was very silent. He did not allow individuals to know what he is going to offer. He did not perform any marketing activity. Physical Layout The structure of your shop shows should be given consideration. The goal is to make an environment in which your product normally originates and shows itself to your clients. But how is this achieved, and how do we make a shop shopper friendly? Joes shop structure was not consumer helpful. Process The procedures in your shop are actions that you execute in your shop for offering client value. Joe did not know about procedures like supply sequence or stock management etc. People Customers are likely to be devoted to companies that serve them well. In your shop cure every individual very well whether he is client, provider, or any individual who visit your shop. Joes treatment with his instructor was excellent but he did not act upon the tips of his instructors. References: McCarthy, J. (1975), Basic Marketing: a managerial approach, Homewood, IL Baker, M. (2000) Marketing Management and Strategy, 3rd edition, Macmillan Business. Chisnall, P.M. (1997) Marketing Research, Fifth Edition, London: McGraw-Hill Blythe, J. (2001) Essentials of Marketing, 2nd edition, Prentice Hall Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (1999) Principles of Marketing, 2nd Edition, New Jersey: Prentice Hall Lauterborn, R.(1990), New marketing litany:4Ps passe; 4Cs take over, Advertising Age, Oct. 1:26 Joe could have used the following models to enable him to obtain information prior to opening the store. Observation Joe could observe how customers act. It provides many ideas, but can leave questions un answered. Statement works well in retail markets; sit outside a shop and observe how many individuals walk by, look at the window display etc. Postal surveys Joe could deliver to the address of prospective clients who complete the form and deliver returning in a pre-paid package. Relatively cheap, a mailing study can cover a wide regional place and prevents the prospective for interview panel member prejudice. However, reaction rates (the percentage of individuals delivering returning a completed survey) are often very low and it can take be a while before enough on the internet testimonials are came back. Telephone interviews Not to be puzzled with telesales (which is a technique of selling), the phone interview allow faster reviews than a mailing study. However, prospective clients are often careful of being called and may be hesitant to give anything other than short answers Online surveys It is popular and relatively low cost technique. Internet on the internet testimonials are widely used by little companies as a way of catching the opinions of average person about the item, price etc. Face-to-face surveys Joe could visit different individuals and could perform personal meetings face-to-face. It is a costly, but excellent way to get specific ideas from an individual Focus groups Groups of prospective clients are brought together to talk about their feelings about a item or industry. Concentrate categories are a excellent way of getting information about client preferences and choices. Test marketing This includes promoting a new item in a little area of the industry to be able to evaluate client reaction. For example, a start-up could begin by promoting to a limited community to be able to iron-out item issues.   References: Kotler, P., (1988) Marketing Management: Analysis Planning and Control, Prentice-Hall p. 102. Agnilar, F.. (1967) Scanning The Business Environment, Macmillan, New York, p.47. McQuarrie, Edward F., The Market Research Toolbox : A Concise Guide for Beginners. Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney. Joe could have used the following models to learn, respond or take actions against. These are the indicates of decoding information in order to give route to choice. These designs may be automated or may not. Common resources are: Time sequence sales modes Product changing models Straight line programming Flexibility designs (price, earnings, need, provide, etc.) Regression and connection models Research of Difference (ANOVA) models Understanding analysis Reduced cash flow Worksheet what if models These and identical mathematical, mathematical, econometric and financial designs are the systematic subsystem of the MIS. A relatively moderate financial commitment in a pc is enough to allow a business to improve case study of its information. Some of the designs used are stochastic, i.e. those containing a probabilistic factor whereas others are deterministic designs where opportunity performs no part. Product changing designs are stochastic since these show brand options in possibilities whereas linear development is deterministic in that the connections between factors are indicated in actual mathematical conditions. References: 1. Kotler, P., (1988) Marketing Management: Analysis Planning and Control, Prentice-Hall p. 102. 2. Agnilar, F.. (1967) Scanning The Business Environment, Macmillan, New York, p.47. 3. McQuarrie, Edward F., The Market Research Toolbox : A Concise Guide for Beginners. 4. Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney. 5. Kotler, P., Armstrong, G., Brown, L., Chandler, S. A. (1998), Marketing, (4th edn), Prentice Hall, Sydney. The primary market research that I have undertaken prior to opening a retail store like Joes is discussed below. Main promotion analysis is gathered for initially. It is original and gathered for a particular purpose like starting a new business or to fix a particular problem. It is expensive, and difficult, but is more targeted than additional analysis. There are many ways to perform primary analysis. We consider some of them: Interviews Secret shopping Concentrate groups Projective techniques Item tests Diaries Interviews Interviews are performed between a market specialist and a participant. Information is gathered on a study. Some surveys are very firm or structured and use shut questions. Information is easily compared. Mystery Shopping Companies set up mystery purchasing strategies on an companies part. Often used in financial, offering, travel, bars and dining places, and many other client targeted companies, mystery customers will enter, appearing as real clients. They collect data on client support and the client experience. Focus Groups Focus categories are made up from a variety of selected participants based together in the same room. Extremely experienced scientists work with the attention group to collect detailed qualitative reviews. Projective techniques Projective methods are obtained from the field of mindset. They will generate highly very subjective qualitative data. Product tests Product assessments are often completed as part of the test promotion process. Products are shown in a shopping mall of purchasing shopping mall. Potential clients are requested to visit the store and their purchase actions are noticed. Experts will consider how the item is managed, how the packaging is read, how a while the consumer usually spends with the item, and so on. Diaries Diaries are used by a variety of specially enrolled customers. They are requested to complete a journal that details and records their purchasing actions of an occasion period (weeks, months, or years). References: Chisnall, P.M. (1997) Marketing Research, Fifth Edition, London: McGraw-Hill McQuarrie, Edward F., The Market Research Toolbox : A Concise Guide for Beginners. McMartin, J. (1995) Personality Psychology: A student Centered Approach, UK: Sage Publications The secondary market research that I have undertaken prior to opening a retail store like Joes is discussed below. Additional promotion analysis already prevails in one type or another. It is relatively inexpensive, and can be performed quite easily .However, it tends to have been gathered for factors other than for the issue or purpose at side. So it may be untargeted, and challenging to use to create evaluations. There are a variety of such resources available to the expert, and the following record is under no circumstances conclusive: Trade companies National and regional media Market publications National/international government authorities Websites Informal connections Trade internet directories Published organization accounts Business libraries Professional institutions and organizations Omnibus surveys Previously gathered promotion research Census data Public records For an established retail business, research should not just be about surveying your current customers or when conducting standard customer service research. Face-to-face surveys After starting a new retail store business experience to deal with study is a excellent research tool to get proper reviews about a item from a client. Postal surveys Questionnaire types can also be sent the mailing details of prospective clients in pre-paid covers. They can complete and send returning these types to the senders address returning. Focus groups Groups of prospective clients are brought together to talk about their feelings about a item or market. Concentrate categories are a excellent way of getting information about client preferences and choices. References: 1. Kotler, P., (1988) Marketing Management: Analysis Planning and Control, Prentice-Hall p. 102. 2. Agnilar, F.. (1967) Scanning The Business Environment, Macmillan, New York, p.47. 3. McQuarrie, Edward F., The Market Research Toolbox : A Concise Guide for Beginners. 4. Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney. 5. Kotler, P., Armstrong, G., Brown, L., Chandler, S. A. (1998), Marketing, (4th edn), Prentice Hall, Sydney. Marketing Orientation A product can be designed depending on either a promotion focused strategy or a product focused strategy. Marketing Orientated Approach A promotion focused strategy indicates a company responds to what clients want. The choices taken are centered on details about consumers needs and wants, rather than what the company believes is right for the client. Most effective companies take a market-orientated strategy. Product Orientated Approach A product focused strategy indicates the company produces products depending on what it is good at making or doing, rather than what a client wants. This strategy is usually criticised because it often results in failed products particularly in well-established marketplaces. Most marketplaces are going towards a more market-orientated strategy because clients have become more experienced and need more wide range and better top quality. To contend, companies need to be more delicate to their consumers needs otherwise they will reduce revenue to their competitors. Joes approach was also product oriented. He did not consider the needs of customers. That caused the failure of Joes corner store.

Dying To Be Beautiful :: essays research papers

â€Å"Dying† to be Beautiful   Ã‚  Ã‚  Ã‚  Ã‚  Beautiful or else --a message often presented in society, is often detrimental to the American public. The desire to be beautiful has received more attention by blinding the public with images of the â€Å"beautiful people.† The extent of the message the media portrays to our society is more harmful than beneficial to the average person. The images depict the common person as unattractive which causes many to alter their figure to attain the media’s vision of beauty. Unfortunately, these unrealistic pictures mostly affect self-conscious adolescents who are surrounded by images of what the media considers beautiful.   Ã‚  Ã‚  Ã‚  Ã‚  Each day, adolescents are exposed to magazines with models who appear extremely emaciated along with men and women who have a perfect, muscular physique. These Calista Flockhart- and Arnold Schwarzenegger-like clones are not representatives of normal, everyday people, so they should not be considered images of beauty. However, many young adults look up to these fake role models and imitate their appearance. Due to the impact that celebrities have on individuals from the younger generations, people now find themselves bombarded by young Brittany Spears â€Å"wannabes† wearing tiny mini skirts and naval-bearing shirts. Seventeen magazine even has a ludicrous section on how to look like a favorite celebrity; it includes ideas as to what clothes to wear and what kind of makeup should be used. The media’s influence is driven by the spending power of the younger generation and has purposefully created a superficial generation. Many teenagers and adults have gone to extremes to attain the best, often deadly, appearance possible. Millions of misguided people, including celebrities, have died due to anorexia nervosa and bulimia nervosa; they are willing to risk their job, or their life to attain the image the media expects. In 1983, Karen Carpenter, the promising lead singer of The Carpenters, died of heart failure due to anorexia nervosa, which can be attributed to the pressure she received from the media. Unfortunately, Karen Carpenter’s story is not uncommon; many teenagers starve themselves due to self-image problems brought on by the media. Anorexia nervosa and bulimia nervosa are just two reasons why the images the media portrays is disastrous to the American public. Likewise, to gain the Arnold Schwarzenegger image, the use of steroids has also increased among young adults resulting in health problems. Using steroids is a deadly risk since it can cause serious nerve and hormonal damage and affects the user’s ability to control his temper. Dying To Be Beautiful :: essays research papers â€Å"Dying† to be Beautiful   Ã‚  Ã‚  Ã‚  Ã‚  Beautiful or else --a message often presented in society, is often detrimental to the American public. The desire to be beautiful has received more attention by blinding the public with images of the â€Å"beautiful people.† The extent of the message the media portrays to our society is more harmful than beneficial to the average person. The images depict the common person as unattractive which causes many to alter their figure to attain the media’s vision of beauty. Unfortunately, these unrealistic pictures mostly affect self-conscious adolescents who are surrounded by images of what the media considers beautiful.   Ã‚  Ã‚  Ã‚  Ã‚  Each day, adolescents are exposed to magazines with models who appear extremely emaciated along with men and women who have a perfect, muscular physique. These Calista Flockhart- and Arnold Schwarzenegger-like clones are not representatives of normal, everyday people, so they should not be considered images of beauty. However, many young adults look up to these fake role models and imitate their appearance. Due to the impact that celebrities have on individuals from the younger generations, people now find themselves bombarded by young Brittany Spears â€Å"wannabes† wearing tiny mini skirts and naval-bearing shirts. Seventeen magazine even has a ludicrous section on how to look like a favorite celebrity; it includes ideas as to what clothes to wear and what kind of makeup should be used. The media’s influence is driven by the spending power of the younger generation and has purposefully created a superficial generation. Many teenagers and adults have gone to extremes to attain the best, often deadly, appearance possible. Millions of misguided people, including celebrities, have died due to anorexia nervosa and bulimia nervosa; they are willing to risk their job, or their life to attain the image the media expects. In 1983, Karen Carpenter, the promising lead singer of The Carpenters, died of heart failure due to anorexia nervosa, which can be attributed to the pressure she received from the media. Unfortunately, Karen Carpenter’s story is not uncommon; many teenagers starve themselves due to self-image problems brought on by the media. Anorexia nervosa and bulimia nervosa are just two reasons why the images the media portrays is disastrous to the American public. Likewise, to gain the Arnold Schwarzenegger image, the use of steroids has also increased among young adults resulting in health problems. Using steroids is a deadly risk since it can cause serious nerve and hormonal damage and affects the user’s ability to control his temper.

The Benefits Of Laptops And Wireless Cards :: Technology Computers Papers

The Benefits Of Laptops And Wireless Cards The CEO of Viacom/Blockbuster was once quoted for saying, â€Å"The information superhighway is a dirt road that won’t be paved over until 2025† (The Freeman Institute). Obviously, this was an erroneous quote. The information age is currently at its peak. The use of technology and the Internet are an essential part of higher education. In the past few years, colleges have begun providing laptops to all students. A few colleges have even developed programs that use wireless network cards to access the Internet from anywhere on their campuses. Giving students a laptop and a wireless network card has increased the learning possibilities at schools nationwide. This is a very recent idea being practiced by hundreds of colleges around the United States. However, this idea is one of controversy. Despite the many benefits, these laptops have their flaws. They create problems such as maintenance efforts, depreciation value, classroom misuse, faculty training, and rai sed tuition (Beebe 2-8). Another issue is whether or not the laptops actually benefit the students or just distract them. There are many benefits of using laptops over conventional personal computers. Some of the benefits include portability, access, PowerPoint Presentations, slideshows, e-mail, using the Internet, and online notes. All of these advantages are put together to make a very economical and beneficial laptop (Shafer). One of the biggest advantages is portability. A Minnesota State student Timothy Huebsch says, â€Å"On a nice day, we don’t have to be cooped up† (Ojeda-Zapata). One can take his or her laptop to the library, cafeteria, or even to class. The students have all the advantages of a PC without having to sit at a desk working on assignments. Students at Buena Vista University have the capability of accessing the Internet from the residence halls, football stadium, and even the docks on the lake. In other words, it is a major convenience for all the students to have a laptop to write a paper rather than waiting in a line to use a computer lab (Dean). Rick Shafer, who is Buena Vista’s Director of Integrated Technology, summarizes the advantage of portability by saying, â€Å"The main purpose of the laptop program was so that student could have access to computers. Prior to this program students had to wait in line often to use a computer.

grendel vs. frankenstein Essay -- essays research papers

Grendel and Frankenstein are two monsters whose society ignores their existence and find them to be burdensome to their society based on the mere fact that they are not like the rest of their surrounding man-kind. Grendel and Frankenstein both strive to accept their place in the views of their surrounding peoples. Although their sporadic happiness comes from them engaging in fights and killing members of their societies, they learn to accept their place within the societies by coping with their ability to stay loyal to themselves and to fight back with self-devotion and not wanting to give up on themselves.   Ã‚  Ã‚  Ã‚  Ã‚  Grendel, surprisingly, adapts quite well to his society despite its detestation of his existence. Grendel live is a rattlesnake-guarded cave, which allows himself to detach from his society, giving him the necessary space to cope with the troublesome thoughts among his people about Grendel. Unlike Frankenstein, Grendel tries to associate with the members of his civilization but is rejected every time he tries to do so. Every night Grendel goes to Herot to listen to the Sharper’s stories because the history interests him. He is quite intrigued and appreciative of the tales he hears, but when he comes in contact with those from Herot, they do not reciprocate the appreciation of his presence in Herot. The ones he admires so much taunt and torture him to the point they try to kill him for â€Å"intruding.† As retaliation, Grendel fights back and raids Herot every night.   Ã‚  Ã‚  Ã‚  Ã‚  On the flipside, Frankenstein shows no interest in interacting with his society. He feels as though his society already has pre-conceived notions about his existence, and that if he even tried to win their affection, he would fail in doing so. He knows that the members of his surrounding civilization detest those different from themselves. Eventually their ways of demoralizing Frankenstein’s feelings lead Frankenstein to escape from their antagonizing. Frankenstein ventures to the North Pole, one of the coldest and most deserted, barren, and empty places known to man-kind. He stays isolated at the North Pole until he realizes Dr. Frankenstein has been following him, hoping to push him off the edge of world, never to be seen or heard from again. Frankenstein, once again flees, trying to escape his father, whom later dies. Frankenstein, alt... ...d doing for others are always good deeds. And to be honest, he is used to being on the run, so it is no different for him whether or not a miracle happens and someone takes him in for saving their lives or if he continues to live how he has been, always on the go. Frankenstein is an independent person and learns to accept his place in the world as that.   Ã‚  Ã‚  Ã‚  Ã‚  Both these characters exude such power and strength through their personalities. The way they handle situations and the way they don’t give up on themselves is something that is truly honorable. Grendel and Frankenstein, both very different from each other, are both very similar in regards to their heroism. These two characters are essentially alone in their societies and have nobody to turn to for help. They base everything around their beliefs and what they feel is the good and bad thing to do, whether society rejects their beliefs or not. Their loyalty to themselves illustrates their heroism of honesty, loyalty, courage and bravery and their never ending power to continue to fight alone for themselves against a world who wishes to overlook their existence and contributions to diversify the society.

Reparations: African Americans Justice Essay

The United States authorities should pay reparations to African Americans as a agency of acknowledging their wrong-doing and doing damagess. The amendss African Americans have sustained from White America’s policy of bondage have been agonising and inhumane. Therefore. I am in favour of reparations for African Americans. The consequence of bondage has been an digesting issue within the African American community. Many of us are aware of the injury racism brought to the African American race. conveyed through bondage. racial segregation and favoritism. African Americans suffered many atrociousnesss. but the greatest harm done to them was the devastation of they’re original individuality. African Americans no longer hold a native linguistic communication or any African imposts to link them to Africa. Today. African Americans are connected together because they all portion a common foundation-the awful experience of slavery-and the great attempt to suppress its lingering consequence. ( World Wide Web. AcedemicLibrary. com ) Americans should recognize the magnitude of slavery’s effects on African Americans as a whole. Blacks were brainwashed and stripped of self-esteem and taught to be ashamed of dark colour of their tegument. Many African Americans have effortlessly tried to recommend â€Å"Black Pride† . seeking to re-instill self-worth and being proud of our distinguishable facial and organic structure characteristics. and darker skin colors. African Americans had zilch to get down with after the abolition of bondage in 1865. Slaves were promised a â€Å"mule/ and 40 acres† and they didn’t unrecorded to have it nor did coevalss to follow ; because the American authorities has yet to populate up to its word. The fruit of the slaves’ labour was stolen from the â€Å"land of the free† . The victims of the White people’s African slave trade ne'er experienced such freedom. This race deserves compensation for the mistreatment Pongee Bryant it has suffered and continues to digest. Paying reparations to the posterities of African American slaves would convey about a enormous betterment for the promotion of Black America. ( Douglass. Fredrick. 1845. Narrative of the life of Fredrick Douglass ) . White Americans have profited from instruction. life experiences. wealths that were handed down by their ascendants. As good. African Americans have been handed down the adversity of race-related issues. poorness. and the unknown history of their yesteryear. African Americans have invariably been inflicted with the societal position of their low-income degree in contrast with that of White Americans. America should be ashamed for their mistreatment of a race that did non inquire or even want to shack in this state. Yet. they still wear their ugly face of racism. and favoritism. and merely seek to segregate African Americans. as if they were at mistake. Americans may reason Blacks shouldn’t be kicking. whining. and to draw themselves up by their boot straps. Well. Martin Luther King one time said â€Å"White America wants us to draw ourselves up from our boot straps. but we don’t have any boots† . ( Shuttlesworth. Fred. 1999. A Fire You Can’t Put Out ) . The U. S. authorities has a moral duty to this race of people to counterbalance. African American’s because they were denied their heritage. faith. household. and civilization. America alleges it is a religious-based state and their religion resides in God. The bible says: â€Å"If a adult male bargain an ox. or a sheep. and kill it. or sell it ; he shall reconstruct five cattle for an ox. and four sheep for a sheep. † This state systematically contradicts itself in the manner it wants to be perceived. If America has any belief in God. they should experience an duty to counterbalance the African American posterities of slave ascendants. ( Exodus 22. Bible ) . Pongee Bryant White Americans may reason that the state did plenty when it passed the Civil Rights Act in 1960. They may besides province America has adequate resources and equal chance for each person of every race to win. However. there is a immense wealth spread in societal position among inkinesss and Whites largely because of subjugation. favoritism and racism toward the modern twenty-four hours modern-day black. Whether anybody wants to acknowledge it. there is still a glass ceiling ( i. e. . a position barrier ) against African Americans. Reparations would convey African Americans justness and economic power in this state. There are legion black reparation organisations which could have the money and administer it equally among African Americans. to integrate black-owned concerns. place ownership. and better instruction selective for immature and old inkinesss. These reparation organisations could besides put money into smaller black-owned concerns. and other industries that would foster the African American race. and guarantee a rapid growing of African American middle-class and beyond. ( Robert J. Brym/ John Lie. Sociology ) The development of African Americans in this state took on many signifiers through decennaries. The centuries of bondage in this state laid the foundation of our current relationship to America. From cotton Fieldss to constructing America’s most important edifices African Americans have helped construct the wealth in this state. Yet. the African American race has endured the most terrorist act from the Ku Klux Klan. lynchings. plantation gaols. constabulary anguish and slaying. and poorness. Slavery was a offense against humanity ; and it still is in being in many other ways and signifiers. America has created a system with. elector favoritism. drugs. and drug sentences to maintain the African Pongee Bryant American adult male enslaved. The authorities should counterbalance the African American race and put an terminal to a ceaseless subjugation rhythm. The authorities of the United States of America was instrumental in holding pressured the German and Nipponese authoritiess into the payments of reparations to the people who suffered and survived the offenses and bequest of bondage endured during World War II. The authorities of the United States has besides already paid reparations to the Japanese-Americans who were detained in concentration cantonments during World War II. America calls herself a just state: a civilised state which respects civil and human rights. encourages chance for and wellbeing of all her people. and can be trusted by other states as a county whom honors her word. Well. America promised African Americans 40 estates and a mule and didn’t live up to her promise. America’s attitude and silence on reparations malodors of lip service. ( X. Malcolm. Biography of Malcolm X ) . America should besides pay reparations to African Americans because they systematically want us to labour for their work and take all the recognition. For case America is at mistake for African American dead and injured work forces who served and were drafted in the Vietnam War. America put immature black work forces on the front-line of a war they had nil to make with nor helped lend to. America wanted a race that was non yet â€Å"capable† of voting but was competent plenty to contend in a war. A race that did non hold the option of imbibing from any fountain. sitting anyplace on a coach. utilizing any bathroom. nevertheless we were fit for contending. The point is America invariably benefits from African Americans. but refuses to counterbalance African Americans for their parts to this state. ( World Wide Web. AcedemicLibrary. com ) .