Personal Brands Be Yourself or Create Yourself - The Writers For Hire

PERSONAL BRANDS: BE YOURSELF OR CREATE YOURSELF? Marketing is about image – and in this world of social media marketing, personal branding is paramount. But how do you walk the line between being yourself and creating yourself? It’s a question that’s been plaguing marketers (check out this blog on businessgrow.com). And you know what? No one wants to buy into another slick marketing campaign – there’s real value by just marketing you as you. Being Yourself Good marketing copy reflects a true representation of you. Don’t hold anything back – really think about what defines YOU. Are you brutally honest? A real nice guy (or girl)? Smart and aggressive? By being yourself in copy, you’re more likely to attract customers that are a good match for you. Like attracts like, plain and simple. What’s more – being yourself is often a better way to get attention. Perez Hilton, gossip blogger, has one of the most popular blogs on the Internet. There are lots of celebrity blogs out there, but Hilton’s success lies in one thing: his personality. He’s brash, he’s bold, he’s downright mean. And people love it. The problem a lot of businesses or businesspeople have is that they try to attract EVERYONE in their copy. You just can’t do it (see my previous blog on finding an audience). You need to position yourself, and accept the fact that not everyone is going to be interested in what you have to say, and not everyone is going to buy one of your widgets. So instead, try attracting clients and customers that ARE interested. Clients that are a lot like you. There’s a couple of ways you can do that. Some ways to express your personality and build your personal brand through copy include: 1. Always using an easy, conversational style. Skip all the words you used in college, people appreciate simplicity. 2. Finding the appropriate tone. What are you like? Are you hip and cutting edge? Honest and old fashioned? Friendly and forthcoming? Tone will help you connect to clients on a personal level. 3. Be transparent and honest. If you don’t work with small businesses, explain that to potential clients. If you don’t think you can deliver on a particular project, let them know. Finding the right client match means that both parties should be honest, open, and communicative. 4. Don’t try to people-please too much. Of course, clients should always get what they want †¦ within reason. If you’re an expert, then be the expert – if you can tell off the bat that a potential client isn’t a good fit with your personality (are they too demanding? Not open to new ideas?), then you might be better off passing on that client. You’ll often find that clients who don’t mesh with your personality won’t make lasting relationships. Personal branding is all about creating and maintaining relationships. The best way to create lasting relationships? Just be yourself – you’ll get along with your clients much better. Creating Yourself Now, there’s nothing really wrong with projecting an image. Ed Schipul, author of http://eschipul.com blog, is one proponent of creating a brand. Creating a brand often means putting your true personality aside and trying to appeal to what you think people want. If you want to branch out and grab high-end customers, you may need to completely rewrite all of your marketing materials, get a flashy web designer, and move into an upscale office. That’s creating a brand: you may feel more comfortable in jeans and T-shirts, but the clients you want to attract are more the suit-wearing type. Now, I would contend that â€Å"creating† an image isn’t always the best way to go – especially if you’re running a business or social media enterprise. Why? Well, you’re likely to attract the wrong kind of clients and develop the wrong kind of relationships †¦ which can lead to a lot of frustration on your part. Often, when you’re not being â€Å"true to yourself† in your branding, you may start to feel dishonest. You may feel like your business and your clients are running you – not the other way around. Maybe all your energy and passion gets sapped because suddenly, you’re not doing what makes you happy, and your business has taken on an entirely different direction. Before going out and â€Å"creating† a persona to brand yourself, ask yourself: 1. What’s more important – owning your business and being true to yourself, or letting your clients tell you how it is? 2. What’s more important – providing a great product or service, or providing a great brand? 3. What’s more important – developing a large client base to sustain your in the future, or making a sale now? Developing an image isn’t a bad thing – but when it starts to overshadow good business practice, like making a good product, delivering a great service, honesty, and your own personal happiness, that image can certainly hurt you. What do you guys think? Do you work to create an image, a story, or a brand that matches up to your target audience? Or is settling into your natural personality a smarter way to go?

Dorudon - Facts and Figures

Dorudon - Facts and Figures Name: Dorudon (Greek for spear-toothed); pronounced DOOR-ooh-don Habitat: Seashores of North America, northern Africa and the Pacific Ocean Historical Epoch: Late Eocene (41-33 million years ago) Size and Weight: About 16 feet long and half a ton Diet: Fish and mollusks Distinguishing Characteristics: Small size; distinctive teeth; nostrils on top of head; lack of echolocation abilities    About Dorudon For years, experts believed that the scattered fossils of the prehistoric whale Dorudon actually belonged to juvenile specimens of Basilosaurus, one of the largest cetaceans that ever lived. Then, the unexpected discovery of unmistakably juvenile Dorudon fossils demonstrated that this short, stubby whale merited its own genusand may actually have been preyed on by the occasional hungry Basilosaurus, as evidenced by bite marks on some preserved skulls. (This scenario was dramatized in the BBC nature documentary Walking with Beasts, which portrayed Dorudon juveniles being gobbled up by their larger cousins). One thing that Dorudon shares in common with Basilosaurus is that both of these Eocene whales lacked the ability to echolocate, since neither of them possessed a characteristic melon organ (a mass of soft tissues that acts as a kind of lens for sound) in their foreheads. This adaptation appeared later in cetacean evolution, spurring the appearance of larger and more diverse whales that subsisted on a wider variety of prey (Dorudon, for instance, had to content itself with presumably slow-moving fish and mollusks).

Data Collection and Analysis Assignment Example | Topics and Well Written Essays - 750 words

Data Collection and Analysis - Assignment Example To this end, the use of survey questionnaire is proposed as the data collection method for the quantitative research. With this data collection method, the researcher shall be in a position to quantify responses that will be gathered from respondents especially those that are related to close-ended questions. The use of a survey question and the quantification of responses would also make it easier to use statistical based data analysis programs and software such as the statistical package for the social sciences (SPSS). Because of the intent to use only one dependent variable in the proposed study, the Multi Analysis of Variances data analysis program shall be used. The Multi Analysis of Variances is particularly useful in this case as the researcher intends to use a mixed research approach that may demand the use of quantitative interpretation and presentation of findings without the need for the researcher to undertake personalized decoding of findings. For the qualitative research, the intended data collection method is the use of a structured interview to collect data from the focused group that will be set. A structured interview is selected over unstructured interview as it would allow the researcher to methodologically outline the kind of questions to as so as to make the analysis of these questions by further use of coding methods and the selected data analysis program easier.  

Assignment 5 Essay Example | Topics and Well Written Essays - 1000 words - 3

Assignment 5 - Essay Example It is one of the causes for discrimination prevailing in the minds of individuals that lead them to make bias decisions for people belonging to different racial and ethnic background. Barrack Obama is symbolized because of the skin color. It has been evident in the history that Americans were perceived as corrupt and impure. As the commander in chief is a black American, due to this he has been symbolized with inferiority, the commander in chief can face great threats. In order to provide evidence to this perception Ridley in the video shows the past historical evidences in the ancient civilization and their perceptions and experiences with a particular race or caste (Griffin 132). In a similar manner, as one of the symbolic expressions of the nation towards the other nation can create a major difference due to which Barrack Obama can face severe threats on racial and ethnic grounds. Symbolic expression of religion is one the major cause of the discrimination at workplaces. Some of the employees at the workplace develop preference in the workplace because of their religious backgrounds. Religious icons at workplaces can create strains and discrimination among the other employees (especially minorities) on the bases of skin, racial and ethnic backgrounds. (Griffin 129). Al-Qaeda can be identified as a greatest example for religious symbolizing and oppression due to which most of the security and other organization have symbolized Muslims as terrorist. It has globally impacted Muslim individuals throughout the world. The symbolic expression of the Al-Qaeda has created an image of oppression in the mind of people for all Muslims in the world. In order to overcome the fragmentation in the retailing system, the firm should sell products either to the import agents or wholesalers. It shall allow the organization to enter in too fragmented retailing system in India with better

Project Management Project Essay Example for Free

Project Management Project Essay Question 1 South American Adventures Unlimited SA Adventures Unlimited was formed four years ago by Michael and Jill Rodriguez. Michael was a trained geologist, while Jill had a master’s degree in Spanish. They were both avid outdoor enthusiasts and fell in love while trekking across the Andes in Chile. Upon graduation they seized upon the idea of starting their own specialized tour business that would focus on organizing and leading â€Å"high-end† adventure trips in South America. Their first trip was a three-week excursion across Ecuador and Peru. The trip was a resounding success, and they became convinced that they could make a livelihood doing something they both enjoyed. After the first year, Adventures Unlimited began to slowly expand the size and scope of the business. The Rodriguezes’ strategy was a simple one. They recruited experienced, reliable people who shared their passion for South America and the outdoors. They helped these people organize specific trips and advertised the excursion over the Internet and in travel magazines. Adventures Unlimited has grown from offering 4 trips a year to having 16 different excursions scheduled, including trips to Central America. They now had an administrative support staff of three people and a relatively stable group of five trip planners/guides whom they hired on a trip-by-trip contract basis. The company enjoyed a high level of repeat business and often used their customers’ suggestions to organize future trips. Although the Rodriguezes were pleased with the success of their venture, they were beginning to encounter problems that worried them about the future. A couple of the tours went over budget because of unanticipated costs, which eroded that year’s profit. In one case, they had to refund 30 percent of the tour fee because a group was stranded five days in Blanco Puente after missing a train connection. They were also having a hard time maintaining the high level of customer satisfaction to which they were accustomed. Customers were beginning to complain about the quality of the accommodations and the price of the tours. One group, unfortunately, was struck by a bad case of food poisoning. Finally, the Rodriguezes were having a hard time tracking costs across projects and typically did not know how well they did until after their taxes were prepared. This made it difficult to plan future excursions. The Rodriguezes shared these concerns around the family dinner table. Among the members in attendance was Michael’s younger brother, Mario, a student at a nearby university. After dinner, Mario approached Michael and Jill and suggested that they look into what business people called â€Å"project management. He had been briefly exposed to project management in his Business Operations class and felt that it might apply to their tour business. 1. To what extent does project management apply to Adventures Unlimited? Or, in other words, is this company managing projects? Explain your answer. Answer in a short paragraph (no more than 100 words) using font size 12. Question 2 Answer question #1 on page 147 in the exercises section. Question 3 Pg. 192 Optical Disk Preinst allation Project Draw the network diagram A – Complete the following table with information from the network diagram:

An Inspector Calls by J.B. Priestley :: Papers

An Inspector Calls by J.B. Priestley The author of this play is John Boynton Priestley. The Inspector Calls is set out in 1912, around two years before the outbreak of the Fist World War. Looking back on it now, or the perspective of 1945 when the play was actually produced in the Edwardian era. Priestly uses this era to show irony because in the play he talks about the Titanic not sinking and a war never occurring again. This was very ironic especially to the audience in 1945 because they would already know that the Titanic had sunk and had also experienced wars between the time the play was set and the time it was produced. In this play there is a rich, upper class family who were named the Birlings. In this family there was money the minded father of the family called Mr Birling and his wife. They had two children in the name of Eric and Sheila. Sheila was engaged to a rich man's son called Gerald Croft. This play is all about a suicide case involving this family. An officer who is called Inspector Goole is investigating the case. He is a hard talking inspector, who is trying to find out why Eva Smith (the person who committed suicide) took her life. In this essay I will examine how Priestly ends each act on a note of high drama. I will look at how the tension builds up and will describe how priestly leaves the audience plenty to think about during the ends of the acts and during the invitation. At the end of act one Gerald admits that he knew Daisy Renton (Eva Smith). He only says that he knew her and was hesitant to go on and explain how he knew Eva. "All right. I knew her. Lets leave it at that" After Gerald says that sentence tension begins to build between him and Sheila. Priestly presents this drama and tension by building it up gradually in the conversation. Tension is very high and increases hen Sheila figures out what the relationship between Gerald and Eva was. An Inspector Calls by J.B. Priestley :: Papers An Inspector Calls by J.B. Priestley The author of this play is John Boynton Priestley. The Inspector Calls is set out in 1912, around two years before the outbreak of the Fist World War. Looking back on it now, or the perspective of 1945 when the play was actually produced in the Edwardian era. Priestly uses this era to show irony because in the play he talks about the Titanic not sinking and a war never occurring again. This was very ironic especially to the audience in 1945 because they would already know that the Titanic had sunk and had also experienced wars between the time the play was set and the time it was produced. In this play there is a rich, upper class family who were named the Birlings. In this family there was money the minded father of the family called Mr Birling and his wife. They had two children in the name of Eric and Sheila. Sheila was engaged to a rich man's son called Gerald Croft. This play is all about a suicide case involving this family. An officer who is called Inspector Goole is investigating the case. He is a hard talking inspector, who is trying to find out why Eva Smith (the person who committed suicide) took her life. In this essay I will examine how Priestly ends each act on a note of high drama. I will look at how the tension builds up and will describe how priestly leaves the audience plenty to think about during the ends of the acts and during the invitation. At the end of act one Gerald admits that he knew Daisy Renton (Eva Smith). He only says that he knew her and was hesitant to go on and explain how he knew Eva. "All right. I knew her. Lets leave it at that" After Gerald says that sentence tension begins to build between him and Sheila. Priestly presents this drama and tension by building it up gradually in the conversation. Tension is very high and increases hen Sheila figures out what the relationship between Gerald and Eva was.

Psychodynamic Theories and Interpersonal Relationships Essay

The Psychodynamic approach is concerned with how important man’s development experiences are in shaping his or her personality traits, such as conflicting feelings, interpersonal interactions, sources of motivation, and defense mechanism. It is founded on the premise that human behavior and relationships are defined by conscious and unconscious elements, a combination of external reality and internal drives (Averbuch, n. d. ). Psychodynamic Personality theorists attribute adult behavior, especially the way people relate to others, to unresolved childhood conflicts and tendencies. A person’s relationship with another is thus formed by one’s own personal choice to be with the other. Yet, the bond or attraction felt for the other and how he or she interacts in the relationship has already been determined by antecedent events. According to Freud, people are passive creatures (Averbuch, n. d. ). Instead of being drivers of their own lives, people are just driven by their need to express or repress their desires and fixations. Freud’s Oedipal Conflict explains why people unconsciously get on good terms and grow up to be very similar to their own parents. During childhood, boys and girls fall for their opposite-sex parent but are both unsuccessful and left unable to do anything about their desire. The solution ultimately ends up in their identification with their same sex parent. All the way to their adulthood, people carry on the traits their same-sex parents have and similarly look for their opposite-sex parent’s traits in the people they meet. At times, some people feel a strong dislike for certain kinds of people; they cannot explain it but they just fear or hate a particular person or the characteristics of this person. On the other hand, one may find a certain similarity among all his or her friends and lovers; one finds that he or she is easily enamoured by a certain group of people or characteristic. This is what both Freud’s theory on repressed memories and dreams and Carl Jung’s archetypes aim to explain. Freud theorized that a woman who is uncomfortable around men may be found to be repressing memories of sexual abuse when she was a child. According to Freud, repression is a way for people to block out emotionally painful events from their awareness so that they also do not have to experience the pain it brings (Richmond, 2008). Freud also interpreted dreams to make sense of how and why people interacted in such manners. He found a strong link between dreams and repressed emotions believing that dreams valid psychological activities that could be analyzed in depth. Dreams are disguised or repressed wishes lacking only in their visibility (Chiriac, 2008). In the case of the woman who was sexually abused as a child, she may have nightmares or dreams hinting on her repressed memory and her unconscious need for justice. Moreover, there are people that seem very familiar despite the fact that one has never met them before; they are the kind that are generally liked or disliked by everyone. One example would be an old, gentle-looking, male university professor. He just seems so smart and kind-hearted. The professor fits most people’s mental image of someone intelligent and trustworthy. Jung called this man an archetype for the wise old man – the better voice of heroes, the knowledgeable sage. Jung’s archetypes are products of the collective unconscious (Glassman, 2007); symbolic patterns or characters that people as if by instinct seem to know and understand. Jung described many kinds of archetypes such as the mother archetype – a caring person in one’s life; the child – giddy and innocent but with who people see great potentials; and the shadow, mysterious, dark and unknown parts of ourselves. People can knowingly make conscious decisions about interpersonal relationships that they have, they want to have, and they choose not to have with others. However, there are these relationship patterns that people unconsciously commit, patterns they can not break away from. Examples are somehow constantly falling for the jerk, avoiding befriending a certain type of person, looking for particular qualities in a partner, and preferring a small group of friends over a large one. People instinctually choose what is beneficial for him or her. He or she operates and forms new or continuous relationships with others by his or her own system of unspoken expectations and underlying beliefs. References Averbuch, R. (n. d. ). Psychodynamic Theories of Behavior [PDF Document]. Retrieved from http://72. 14. 235. 132/search? q=cache:GCw6cJQFkicJ:homepages. wmich. edu/~macdonal/SW%25206660. 05%2520Individuals/psychodynamics. ppt+psychodynamic+theories&hl=en&ct=clnk&cd=8&gl=ph Chiriac, J. (2008). Dream Interpretation and Psychoanalysis. Sigmund Freud – Life and Work. Retrieved November 20, 2008, from http://freudfile. org/psychoanalysis/dream_interpretation_and. html Glassman, W. (2007). The Psychodynamic Approach. Retrieved November 20, 2008, from http://www. ryerson. ca/~glassman/psychdyn. html#Jung Richmond, R. L. (2008). Repressed Memories. A Guide to Psychology and its Practice. Retrieved November 20, 2008, from http://www. guidetopsychology. com/repressn. htm